logo Archives | Pigs Don't Fly by Zac Martin

08 February 2010 Jetstar In The Negative

Posted at 16:34h in fedex, jetstar, logo by Zac Martin 0 Comments

I've just spent the last four days flying around Australia hitting every capital city. One thing I noticed, is that all of Australia does some terrible advertising, not just in this state. But the other, after seeing it far too many times, was how awesome the Jetstar logo is. Take a look at the negative space between the T and the star...

06 October 2009 Bad Apples Aren’t Fresh

Posted at 01:50h in apple, brands, logo, safeway, woolworths by Zac Martin 0 Comments

Even good friend of the show Natalie Tran thinks it's a complete fucking joke. So Apple are going to bring legal action against Woolworths over the similarities in their logos. I know this blog has turned into a bit of a personal rant lately about the complete damn stupidity in the marketing world but I just couldn't pass on this. It's almost as bad as the case study I read today about an ad where a woman cuffed a guy on the back of the head for staring at another girl. It received complaints about violence against men. I don't even know what the main point of this post is. Perhaps it's that both marketers and consumers can be complete tossers (and please don't let me turn into one of them). Or maybe it's that I expected better from a brand like Apple. Most likely it's just that I wanted to share the picture above. ...

05 June 2008 8 Rules To Web 2.0 Logos

Posted at 23:40h in logo, web 2.0 by Zac Martin 0 Comments

1. Use a simple sans serif font but not a standard one because you might be seen to lack typeface skills. 2. Fluorescent colours are good, preferably blue, pink or orange. 3. Everyone uses boxes, so you should too. 4. But if you do, make sure the edges are rounded because that's what all the cool kids are doing. 5. Show customers you are really good with Photoshop and include a reflection. 6. Prove you have a keen eye for design and ensure everything looks as glossy and as shiny as possible. 7. No Web 2.0 logo is complete without a vertical gradient of some sort. 8. Ensure you are going to be the "next big thing" and include the word Beta somewhere in your logo. ...