fedex Archives | Pigs Don't Fly by Zac Martin

08 February 2010 Jetstar In The Negative

Posted at 16:34h in fedex, jetstar, logo by Zac Martin 7 Comments

I've just spent the last four days flying around Australia hitting every capital city. One thing I noticed, is that all of Australia does some terrible advertising, not just in this state. But the other, after seeing it far too many times, was how awesome the Jetstar logo is. Take a look at the negative space between the T and the star...

04 April 2008 Bear Hunter Ninja

Posted at 19:25h in bear, fedex, hunter, ninja by Zac Martin 1 Comment

During my Easter break, I discovered a new game to replace the classic Rock Paper Scissors. It's called Bear Ninja Hunter. Start back to back and on the count of three jump and turn around posing in one of three stances. The first is Bear with your hands above your head and fingers curled like claws. The second is Hunter with your hands in front like you're holding a shotgun. The third is Ninja with your hands flat in front of you in a Karate like stance. Bear eats Ninja. Ninja kills Hunter. Hunter shoots Bear. Relation to marketing? I'm not too sure but it is fun. Oh wait, here it is in a commerical, a lucky save by FedEx...

20 March 2008 Sexy Subliminal Logos

Posted at 17:54h in faris yakob, fedex, virgin by Zac Martin 4 Comments

I've always had an interest in subliminal messages, particularly when it relates to advertising. Faris Yakob just posted a really interesting piece about the FedEx logo...