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08 February 2010 Jetstar In The Negative

Posted at 16:34h in fedex, jetstar, logo by Zac Martin 7 Comments

I've just spent the last four days flying around Australia hitting every capital city. One thing I noticed, is that all of Australia does some terrible advertising, not just in this state. But the other, after seeing it far too many times, was how awesome the Jetstar logo is. Take a look at the negative space between the T and the star...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

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