I’m Zac Martin, a Planning Director at TBWA\Melbourne. I’ve worked on big global brands and small local ones, helping them find what they fight for and written killer creative briefs.


Pigs Don’t Fly is a blog I started more than a decade ago about brands, technology and entrepreneurship. It was nominated for Media and Marketing Blog of the Year in Mumbrella’s Reader Choice Awards (2009) and back when ranking blogs was cool it reached #21 in the Top Australian Marketing Pioneer Blogs. Mumbrella also listed me as one of five bloggers to follow.


I’ve crowd-funding an invention, built and sold content websites, sold a gin business, judged award shows and have written for Mumbrella, Marketing Magazine, and a bunch of other places.


If you like what you see, you can: