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    Posted at October 6, 2009 8:49am, 06 October Reply

    Who doesn't love a good rant ey?

    I think it's risky for apple… Ok the logo kind of looks like an apple, but that's about as close as it gets. This kind of over-reaching goes against the persona us consumers expect from that 'edgie' brand.

  • Nathan Reed
    Posted at October 7, 2009 4:48pm, 07 October Reply

    Not surprising really, considering how litigious Apple is. I'm not sure why you expected any different from a brand like apple.

    Previous to Woolworths, their most recent face-palm moment was when they sued the city of New York for using an apple in the logo for an environmental project.

  • Stan Lee
    Posted at October 7, 2009 10:51pm, 07 October Reply

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