Logo Logo Logo Logo Logo Logo
  • Home
  • About
  • The 8 Best Posts I’ve Ever Written

02 February 2011 The Most Ridiculous Ad Complaint Ever

Posted at 18:50h in abs, ads, australian standards board, beer, complaint, pure blonde by Zac Martin 10 Comments

The Advertising Standards Board (ASB) regularly receives quite a few ridiculous complaints. Thankfully, most of the time they're dismissed. But I wanted to test it out myself. And what better way to do so than with this recently released Pure Blonde ad...

Read More

11 November 2007 Alcohol Consumption May Cause Brilliance

Posted at 13:25h in bud light, carlton draught, guinness, hahn, heineken, pure blonde, tooheys, victoria bitter by Zac Martin 0 Comments

Yet another piece of brilliance with a viral campaign, this time from Guinness. Have a look at this commerical...

Read More


Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

Subscribe

I send an irregular email, about once a year, with stuff I’m working on or thinking about

Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

PIGS DON’T FLY © COPYRIGHT ZAC MARTIN