The Advertising Standards Board (ASB) regularly receives quite a few ridiculous complaints. Thankfully, most of the time they're dismissed. But I wanted to test it out myself. And what better way to do so than with this recently released Pure Blonde ad...
Good old Carlton Draught have a new ad...
A week ago, I was followed by @TheBogan on Twitter. After slowly building momentum over the past seven days, his follower count is building and I've seen his tweets retweeted a number of times. I'm not sure if it's because myself and Stan have engaged with him a fair bit, but he seems to be fairly involved with the Australian marketing bloggers. It only occurred to me this morning, but could this be a cunning marketing campaign for VB? While I doubt that's the case, wouldn't it be incredible if it were so? I love the creativity. I love the brand tie in. I love the audience engagement. I even love that it's completely non transparent, and Julian agrees sometimes it's appropriate to break the so called "social media rules". It could also be some guy who just wants a creative outlet. It might even be Stan himself. But maybe, just maybe, it's a genius piece of work by Droga5....
If you're trying to market a product to me, particularly through social media, try becoming my mate. A good start is to buy me a beer. Give me something of value for free, otherwise I can find another friend who will. But don't keep buying me beers all night, because after a while I'll start to think you have other motives. Eventually I'll get the next round to make it worth your while. Now you've got my thirst quenched (and yours), the next step is to earn the friendship. Hang around for a few hours and have a chat. Tell a story or two. If you're more of the quiet type, just sit back and enjoy the conversation. No yelling though. And you're not allowed to get us kicked out either. Though you can be inappropriate because that's what my mates do. But if you're out with my Mum then you should act like a gentleman. When I'm out drinking, I'm not looking to buy what ever it is you're selling me. But when I wake up tomorrow with a hang over I'll remember who you are. If you've been out with me and my friends on a few different nights, I'll know where to find you when I need to. Beer...
