Buy Me A Beer

If you’re trying to market a product to me, particularly through social media, try becoming my mate.

A good start is to buy me a beer. Give me something of value for free, otherwise I can find another friend who will. But don’t keep buying me beers all night, because after a while I’ll start to think you have other motives. Eventually I’ll get the next round to make it worth your while.

Now you’ve got my thirst quenched (and yours), the next step is to earn the friendship. Hang around for a few hours and have a chat. Tell a story or two. If you’re more of the quiet type, just sit back and enjoy the conversation.

No yelling though. And you’re not allowed to get us kicked out either. Though you can be inappropriate because that’s what my mates do. But if you’re out with my Mum then you should act like a gentleman.

When I’m out drinking, I’m not looking to buy what ever it is you’re selling me. But when I wake up tomorrow with a hang over I’ll remember who you are. If you’ve been out with me and my friends on a few different nights, I’ll know where to find you when I need to.

Beer… the answer to all of life’s problems.

  • Stan Lee
    Posted at November 7, 2008 2:36pm, 07 November Reply

    Free Beer.

    The oldest trick in the book.

    Come on Zac!

    I bet Obama wouldn’t be seduced by free beer.

  • Wags
    Posted at November 8, 2008 12:16pm, 08 November Reply

    Sort of reminds me of a friend of mine who has a “40-hour rule”… no shagging until you’ve spent 40 hours of quality face-to-face time together.

    Isn’t that your approach to relationships too, Zac?

  • Zac Martin
    Posted at November 8, 2008 12:20pm, 08 November Reply

    @ Wags

    I’m guessing your friend is female? =P

    But, that’s not a bad metaphor. A brand shouldn’t fuck you over until they’ve gotten to know you and earned it.

  • Daniel Oyston
    Posted at November 10, 2008 6:37pm, 10 November Reply

    hey Zac … do you know about 🙂

  • Nudge Marketing
    Posted at November 12, 2008 4:38pm, 12 November Reply

    Twice out of the 2 times I have been out drinking with you Zac you have done things to get us kicked out…

  • BizBlogged1
    Posted at November 21, 2008 9:18am, 21 November Reply

    Beer trick.. Simple but an effective example.. People attracted by the compliments.. By giving them samples of our products, they will very well remember our things in future..

    Finance blog, Finance, Economics, Corporate Finance, Personal Finance, Investing and Marketing

Post A Comment