If you’re trying to market a product to me, particularly through social media, try becoming my mate.

A good start is to buy me a beer. Give me something of value for free, otherwise I can find another friend who will. But don’t keep buying me beers all night, because after a while I’ll start to think you have other motives. Eventually I’ll get the next round to make it worth your while.

Now you’ve got my thirst quenched (and yours), the next step is to earn the friendship. Hang around for a few hours and have a chat. Tell a story or two. If you’re more of the quiet type, just sit back and enjoy the conversation.

No yelling though. And you’re not allowed to get us kicked out either. Though you can be inappropriate because that’s what my mates do. But if you’re out with my Mum then you should act like a gentleman.

When I’m out drinking, I’m not looking to buy what ever it is you’re selling me. But when I wake up tomorrow with a hang over I’ll remember who you are. If you’ve been out with me and my friends on a few different nights, I’ll know where to find you when I need to.

Beer… the answer to all of life’s problems.