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24 August 2010 It’s Just Beer

Posted at 15:54h in advertising, beer, carlton draught, consumers, idiots, simon canning, the australian by Zac Martin 4 Comments

Good old Carlton Draught have a new ad...

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11 November 2007 Alcohol Consumption May Cause Brilliance

Posted at 13:25h in bud light, carlton draught, guinness, hahn, heineken, pure blonde, tooheys, victoria bitter by Zac Martin 0 Comments

Yet another piece of brilliance with a viral campaign, this time from Guinness. Have a look at this commerical...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

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Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

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