Logo Logo Logo Logo Logo Logo
  • Home
  • About
  • The 8 Best Posts I’ve Ever Written

06 August 2009 Wicked Sick Creativity

Posted at 19:31h in ebay, viral by Zac Martin 0 Comments

I love this video...

Read More

09 November 2007 Sparkling Shampaign

Posted at 15:24h in cadbury, ebay, mancans, prosumer, schweppes, shampaign, vernacular by Zac Martin 0 Comments

I always wondered if someone ever specifically sat down just to develop new words for the English vernacular. For example the marketing word prosumer, can it be tracked back to the person who first used it?Well here I give you the first ever use of the word...

Read More


Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

Subscribe

I send an irregular email, about once a year, with stuff I’m working on or thinking about

Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

PIGS DON’T FLY © COPYRIGHT ZAC MARTIN