18 April 2008

Posted at 21:47h in andy lee, connex, grr, hamish blake, optus, shampaign, sprite, truth hunters by

The Grr campaign has been launched. I have no idea what its about but I like it although it does remind me of Sprite's Truth Hunter campaign. On one hand, the promotion is far better. They've been using Hamish and Andy by asking contestants to do things that make you go "Grr" for $1,000. One contestant had to get home wearing just his underwear. Another had to listen to the same song for two hours. I've also seen some clever print ads. On the other hand, I'm failing to see the brand tie in. There is a small Optus logo on the website but I'm really not seeing the connection. Perhaps its a shampaign with more to come soon...

21 November 2007

Posted at 19:06h in cadbury, mancans, schweppes, shampaign, solo by

So its been more than two months since Cadbury Schweppes revealed their ManCans shampaign. As a consumer who would fall right into their target market, I am yet to see an actual mancan, or rather a 440ml can of Solo. The build up and the word of mouth was so successful. In fact, the campaign was so influential it added a word to my vernacular, which I still regularly use. I've received my free stubbie holder and was a member of the webpage...

13 November 2007

Posted at 21:48h in international talk like a pirate day, movember, pink ribbon day, red nose day, shampaign by

Yesterday marked the mid of Movember.For those not familiar with this, over the past few years a growing trend has been to sprout a moustache during the month of November. Up until today, I had thought it was somewhat of a parody, much like International Talk Like A Pirate Day (September 19th) and had not realised it was actually linked to the charitable cause of men's health.This connection is rather disappointing. Other charity days such as Red Nose Day (June 29th) or Pink Ribbon Day (October 22nd) have been able to claim just one day, not an entire month. There is so much potential here yet it is lacking due to a poor link between the event and the cause.Don't get me wrong, last year alone they raised over $7,500,000 but I can't think how much bigger it could be, even through simple traditional means of advertising.It is like running a shampaign and not revealing the brand behind it....