Things That Make You Go “Grrr”

The Grr campaign has been launched. I have no idea what its about but I like it although it does remind me of Sprite’s Truth Hunter campaign.

On one hand, the promotion is far better. They’ve been using Hamish and Andy by asking contestants to do things that make you go “Grr” for $1,000. One contestant had to get home wearing just his underwear. Another had to listen to the same song for two hours. I’ve also seen some clever print ads.

On the other hand, I’m failing to see the brand tie in. There is a small Optus logo on the website but I’m really not seeing the connection. Perhaps its a shampaign with more to come soon… perhaps not.

I’ll be interested to see where this goes.

And on a side note, the thing that makes me go “Grr” at the moment is Connex.

  • Julian Cole
    Posted at April 19, 2008 10:20am, 19 April Reply

    Hamish and Andy, is there any better way to reach Gen Y?

    Respected and trusted media voice.

  • Zac Martin
    Posted at April 19, 2008 11:41am, 19 April Reply

    As a long time Hamish and Andy podcaster, I agree.

  • Rick Clarke
    Posted at April 20, 2008 4:04pm, 20 April Reply

    Is this supposed to be an ad for Optus? How bizzare… will be interesting to see if some sort of brand tie-in does emerge… Otherwise it seems like a lot of effort from Optus for little return…

    Incidentally, Optus is making me Grrr a little at the moment… my cable internet is a bit spasmodic and goes a lot slower than it should quite often…

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