The Drink For Mankind?

So its been more than two months since Cadbury Schweppes revealed their ManCans shampaign.

As a consumer who would fall right into their target market, I am yet to see an actual mancan, or rather a 440ml can of Solo.

The build up and the word of mouth was so successful. In fact, the campaign was so influential it added a word to my vernacular, which I still regularly use. I’ve received my free stubbie holder and was a member of the webpage… but I still have not purchased. Not because I don’t want to but rather because I have not had the opportunity.

I’d love to see some figures on Solo can sales.

What is the point of a campaign if you can’t sell in the end?

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