21 November 2007 The Drink For Mankind?
As a consumer who would fall right into their target market, I am yet to see an actual mancan, or rather a 440ml can of Solo.
The build up and the word of mouth was so successful. In fact, the campaign was so influential it added a word to my vernacular, which I still regularly use. I’ve received my free stubbie holder and was a member of the webpage… but I still have not purchased. Not because I don’t want to but rather because I have not had the opportunity.
I’d love to see some figures on Solo can sales.
What is the point of a campaign if you can’t sell in the end?