06 August 2010

Posted at 11:26h in cadbury, cherry ripe, facebook, fan pages by

In one day, a Facebook page of ours went from 11 fans to 3,440. How did we do it? Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship with the Facebook team. From there, all you need is an existing fan created page. Unless it's already being well managed (see how Soap approached the Bubble O'Bill page) a dead community on an inactive page is a waste. As it stands, these fan create pages are technically not allowed and are a breach of copyright/trademark/legal stuff. Facebook will delete the page and migrate the fans across to yours. You can expect a small drop off from fans who haven't heard from the page in potentially years, but also a fantastic response from a now ignited community who have been otherwise dead. And that's the quickest way to grow your fan page....

09 July 2010

Posted at 18:20h in boost, cadbury, chocolate, chokito, facebook, mars, media, policy by

Regrettably, once again this blog turns into some kind of sharing of advice or knowledge that I've acquired recently from my life in the adland.Chokito is a chocolate bar. Naturally I despise it because Cadbury Boost is a client of mine.But if you were to jump into the DeLorean, travel back in time a week and look at their Facebook page, you would notice the name of the page was Chokito says No No No. However if you take a look now, it is simply Chokito.This is interesting because changing the name of a page is not something Facebook do.Unless of course, which is what I'm slowing learning, you're spending money. By investing in a shit load of media on Facebook, you can get away with much more.So use it to your advantage....

04 March 2010

Posted at 17:57h in cadbury, coles, safeway, wispa, woolworths by

Ahh, advertising. Despite what university textbooks and agency websites tell me, sometimes you don't need strategy. Or even creative. Running the most basic ad in a newspaper and some good shelf space is sometimes enough. And that's exactly what Coles have done to promote the new Wispa chocolate bar they've imported exclusively from Cadbury UK. At the end of the day, a good product is a good product, and it's certainly done a good job infiltrating my friendship circles. And it might even be enough to get me to shop at Coles occasionally....

21 November 2007

Posted at 19:06h in cadbury, mancans, schweppes, shampaign, solo by

So its been more than two months since Cadbury Schweppes revealed their ManCans shampaign. As a consumer who would fall right into their target market, I am yet to see an actual mancan, or rather a 440ml can of Solo. The build up and the word of mouth was so successful. In fact, the campaign was so influential it added a word to my vernacular, which I still regularly use. I've received my free stubbie holder and was a member of the webpage...