02 April 2008 Keep On Truckin’
Something that I find really impressive is the website. Not only does it have one of the best designs I’ve seen in a while, but Cadbury has been really impressive with their recognition of user generated content. Two things stand out; Firstly, the official website has links in the Studio section to some of the mash ups from the original. A risky move but an innovative one. Secondly, if you get into the Vault (password is “welcome” for the lazy among us) there are a number of extended clips from the ad. What do you do with these? You make mashups.
At first I thought this would be much harder to mashup than the original, I mean recording music over the top of Queen isn’t really that creative. But already I’ve found a great one and now I can’t wait to see what else is out there.
A brilliant example where the brand a recognising the work of its consumers.