Not quite sure what to think of it, although as Peter Wagstaff pointed out to me, like the Gorilla ad, this is all about having fun and enjoying yourself. With that said, I’m not sure it will be as popular as the original and the question becomes can Cadbury pull it off again?

Something that I find really impressive is the website. Not only does it have one of the best designs I’ve seen in a while, but Cadbury has been really impressive with their recognition of user generated content. Two things stand out; Firstly, the official website has links in the Studio section to some of the mash ups from the original. A risky move but an innovative one. Secondly, if you get into the Vault (password is “welcome” for the lazy among us) there are a number of extended clips from the ad. What do you do with these? You make mashups.

At first I thought this would be much harder to mashup than the original, I mean recording music over the top of Queen isn’t really that creative. But already I’ve found a great one and now I can’t wait to see what else is out there.

A brilliant example where the brand a recognising the work of its consumers.