09 July 2010

Posted at 18:20h in boost, cadbury, chocolate, chokito, facebook, mars, media, policy by

Regrettably, once again this blog turns into some kind of sharing of advice or knowledge that I've acquired recently from my life in the adland.Chokito is a chocolate bar. Naturally I despise it because Cadbury Boost is a client of mine.But if you were to jump into the DeLorean, travel back in time a week and look at their Facebook page, you would notice the name of the page was Chokito says No No No. However if you take a look now, it is simply Chokito.This is interesting because changing the name of a page is not something Facebook do.Unless of course, which is what I'm slowing learning, you're spending money. By investing in a shit load of media on Facebook, you can get away with much more.So use it to your advantage....