10 December 2008

Posted at 11:53h in peter wagstaff, university by

I am a student from the School of Peter Wagstaff. I started my business degree thinking I would head towards a career management. Yet in my first semester I took Marketing Theory and Practise, a unit headed up by Peter Wagstaff. Upon completing it, I had a new career path. But his influence doesn't stop there. It was by listening to his podcast, Marketing Today that I first discovered social media through Julian Cole. He also writes a blog, RenewEd, which focuses on the future of education and how teaching has and should be changing for Gen Y students. He is undoubtedly the best lecturer I have had in my two year stint at Monash. He is also the most passionate. I have no doubt I would not be where I am today without him. Not only has Wags been an incredible mentor, it's hasn't been uncommon for myself to drop by his office regularly unannounced for a chat. Along side other students from the School of Peter Wagstaff, Julian Cole, Josh Strawczynski, Rick Clarke and Simon Oboler, I would like to say thank you Wags. ...

02 June 2008

Posted at 16:30h in heroes, julian cole, marketing today, peter wagstaff, simon oboler, youtube, zeroes by

Be sure to check out Marketing Today where Peter, Jules, Simon and myself discuss The Perfect Viral in Episode #64. During this discussion a point was raised regarding the effective use of preview images on YouTube. Generally a hot female or a cleavage shot tended to give your video a higher view count. I also learnt, that this preview image is selected from the exact middle of your video. Now take a look at Episode #1 of a fairly quirky series called Zeroes...

28 May 2008

Posted at 22:38h in abc, ddb, gruen transfer, julian cole, peter wagstaff, twitter by

First episode of The Gruen Transfer aired just now. Peter Wagstaff, Julian Cole and myself sat on Twitter during the show as a little experiment, adding an extra element to see their reactions. I only signed up on Twitter today but I'm already starting to see its potential. Wasn't quite what I expected but interesting. This week's challenge was to sell a whale meat campaign. DDB used the quote in the title playing against the consumption of beef. While Jack Watts Currie played on the idea of an angry prawn on a BBQ and at the end of the spot there was a flash of a website. The website actually exists, I find that very cool. Worth looking at, particularly if you're not studying marketing. I assume the ABC will podcast it....

21 May 2008

Posted at 19:47h in julian cole, marketing today, peter wagstaff, ricke clarke, simon oboler by

I have taken the next step in establishing my personal brand and appeared on my first podcast. I encourage you all to check out Peter Wagstaff's Marketing Today, Episode #61. Peter Wagstaff, Julian Cole, Simon Oboler, Rick Clarke and myself discuss the potential of student blogging. I guess, much like blogging, your podcasting ability gets better with practice....