Whale Meat: Beef Of The Sea

First episode of The Gruen Transfer aired just now. Peter Wagstaff, Julian Cole and myself sat on Twitter during the show as a little experiment, adding an extra element to see their reactions. I only signed up on Twitter today but I’m already starting to see its potential.

Wasn’t quite what I expected but interesting. This week’s challenge was to sell a whale meat campaign. DDB used the quote in the title playing against the consumption of beef. While Jack Watts Currie played on the idea of an angry prawn on a BBQ and at the end of the spot there was a flash of a website. The website actually exists, I find that very cool.

Worth looking at, particularly if you’re not studying marketing. I assume the ABC will podcast it.

  • Anonymous
    Posted at May 28, 2008 11:15pm, 28 May Reply

    Yeah it was ok, their feature discussion was interesting, but everything else felt like left overs from Spics and Specs. I also hate the way a lot of ABC programs feel so scripted. Good News Week (when it was on ABC) go to a point where you could see the punch lines coming from miles away.

  • Peter Wagstaff
    Posted at May 29, 2008 12:29am, 29 May Reply

    Not bad, just a pity they used Will to dumb the content down so much. Interesting Tweeting while watching, and yes, it’s available for catchup download already!

  • Julian Cole
    Posted at May 29, 2008 2:33pm, 29 May Reply

    I had a lightbulb moment last night. Ahhhh, So that is why they say men can’t multitask.

    Posted at May 29, 2008 10:46pm, 29 May Reply

    Hey Zac.
    Nat from the Gen Y Marketing Podcast. Thanks for you feedback on the podcast.
    Agree with Peter’s comment – it certainly was dumbed down a little (not sure if I like it yet). I guess it will take a little while for the format to find its feet.
    Anyway, great work on the blog – some good observations (and props for the regularity). Was that also you on the marketing today podcast?

  • Zac Martin
    Posted at May 29, 2008 11:28pm, 29 May Reply

    @ Peter

    While I do agree, you have to remember that the majority of people haven’t invested their career in marketing and advertising.

    @ Nat

    Cheers for the comment and yeah I made an appearance on the podcast. Thanks mate.

  • Miksago
    Posted at May 30, 2008 12:49am, 30 May Reply

    So, what’s your twitter name, I’m sure you can guess mine 😉

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