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15 September 2008 Stealing Social Currency

Posted at 21:32h in adspace pioneers, julian cole, seth godin, social currency, social objects, social plagiarism, tribes, urban dictionary by Zac Martin 0 Comments

There are two things marketers seem to be obsessed with. The first is acronyms. The second buzz words.And I love them both.Today I'd like to introduce you to the term "social plagiarism". Urban Dictionary defines it as...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Planning Director at TBWA\Melbourne. Read more.

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