26 December 2007

Posted at 17:26h in fhm, julian cole, most contagious, nando's, the australian by

Like every marketing blog, article or podcast you've read or listened to lately, its time to reflect upon 2007. I have no awards to give out or predictions to make, but merely wanted to discuss the brilliant marketing of perhaps my favourite food chain; Nando's. There's so much going for these guys its hard to know where to start but what stands out most is their advertising. Whether its their commercials, print media or campaigns; they're all brilliant. Their website has just a few examples used in Australia. Their Nando's Fix Gum campaign was genius. Great word of mouth qualities and even more so when they gave away free gum at their stores. Check out the spot here...