28 October 2008

Posted at 19:54h in doritos, dunlop volley, engagement, level of, lost, mcdonalds, pepsi by

I was on another episode of the Gen Y Marketing Podcast and Nat, who incidentally has a great little blog, suggested there should bee some sort of framework on the levels of engagement when it came to social media. I couldn't find anything so here are my thoughts.Unless you're specifically targeting a certain group of evangelists, every campaign should have three levels; Low, Medium and High...