28 October 2008

Posted at 19:54h in doritos, dunlop volley, engagement, level of, lost, mcdonalds, pepsi by

I was on another episode of the Gen Y Marketing Podcast and Nat, who incidentally has a great little blog, suggested there should bee some sort of framework on the levels of engagement when it came to social media. I couldn't find anything so here are my thoughts.Unless you're specifically targeting a certain group of evangelists, every campaign should have three levels; Low, Medium and High...

10 November 2007

Posted at 11:38h in desperate housewives, google, grey's anatomy, heroes, lost, scrubs, strike, the office, writers guild of america by

Surprisingly, the writers' strike in Hollywood has not made the media here in Australia. However its easy enough to follow over at United Hollywood, basically members of the Writers Guild of America (WGA) have currently stopped production of big shows such as The Office, Lost, >Desperate Housewives, Scrubs, Heroes and Grey's Anatomy.The easiest way to explain it is by watching this four minute piece of footage...