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15 May 2009 The Death Of Hollywood

Posted at 21:22h in death, hollywood, julian cole, ugc by Zac Martin 0 Comments

A guest post of mine over at Adspace Pioneers....

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19 February 2009 2034

Posted at 12:56h in death, spots, television by Zac Martin 17 Comments

The year television will die. I know Ben loves it when I make claims like this but here's why...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

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Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

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