19 February 2009 2034
I know Ben loves it when I make claims like this but here’s why…
+ The current older generation will pass on and their media consumption habits will go with them.
+ The next age bracket down has been through computing and Internet introduced into mainstream life. Having already gone through this change, a small portion of this generation will be more likely to again adapt their behaviours.
+ The next generation, probably looking at young Gen X’s and old Gen Y’s will be the most resistant to this change and will suffer the most with television’s death, although their own won’t be too far off.
+ Young Gen Y’s and iGens will change their behaviour or will have grown up with television already playing a very little role in their life.
Check back in 25 years and if I’m wrong I’ll give 5% of my print media start up to who ever comments here first.