18 August 2008

Posted at 22:00h in boing boing, gen y marketing podcast, julian cole, marketing magazine, sprite, truth hunters by

Nearly six months ago Sprite ran the Truth Hunters campaign. I blogged about it in February, when it received a fair bit of flack from the Gen Y Marketing Podcast boys and possibly lead to this article about not trusting your advertising agency with digital media by Julian Cole. Well six months later The Long Tail kicks in. Boing Boing ran an article on it a couple of days ago with one of the videos spiking in hits. And while buzz around this campaign increased significantly, Sprite didn't respond in any way. Imagine if they released another video. Or updated the website. Or ran another contest. Social Media doesn't have a short term option....