31 August 2008

Posted at 15:27h in andy lee, gen y marketing podcast, hamish and andy, hamish blake, jake lawton, marketing magazine, nat graf by

Last Friday night I headed down to the Gen Y Marketing Podcast recording studios after being invited on to record an episode. For anyone who doesn't regularly listen to these guys, it is well worth subscribing. Marketing Magazine has even likened them to the marketing version of Hamish and Andy and are definitely one of my favourite podcasts going around at the moment. Check out the episode here....

18 August 2008

Posted at 22:00h in boing boing, gen y marketing podcast, julian cole, marketing magazine, sprite, truth hunters by

Nearly six months ago Sprite ran the Truth Hunters campaign. I blogged about it in February, when it received a fair bit of flack from the Gen Y Marketing Podcast boys and possibly lead to this article about not trusting your advertising agency with digital media by Julian Cole. Well six months later The Long Tail kicks in. Boing Boing ran an article on it a couple of days ago with one of the videos spiking in hits. And while buzz around this campaign increased significantly, Sprite didn't respond in any way. Imagine if they released another video. Or updated the website. Or ran another contest. Social Media doesn't have a short term option....

17 June 2008

Posted at 19:40h in facebook, gen y marketing podcast, generation y, jaffe juice, mitch joel, podcast, six pixels of separation by

Many of the podcasts I listen to on a regular basis have Facebook groups. Ones that immediately come to mind are Six Pixels of Separation, Jaffe Juice and Gen Y Marketing Podcast. But what is the point? The groups all seem dead. Julian Cole says they can be used to promote podcast episodes but I can't help but feel members of this group would already be subscribed. Similarly, these podcasts usually start or end with the same spiel in each episode. As regular listeners, surely we already know where to find you, how to contact you and have checked out the blog? This valuable content time and energy is wasted on a few potential new listeners. It seems like an incredibly outdated approach and almost mass media like. Why waste time preaching to the choir?...