30 August 2009 A New Religion
+ After a few months you have a light bulb moment and Twitter just makes sense.
+ The correct terminology is “you tweeted” not “you twittered”.
And after saying these things on the Gen Y Marketing Podcast last week, the boys characterised them into two categories…
+ A moment where outsiders are “spoken to”, from a “higher being”, where they then become insiders.
+ Language loading, where commonplace words such as “tweet” are given new meanings unique to that culture.
They followed this by saying these two features are some of the common characteristics of a cult.