26 March 2009

Posted at 23:25h in abc, choose your own adventure, lawrence lueng, new media, podcast by

I just watched ABC's Lawrence Leung's Choose Your Own Adventure. Seriously funny shit. My perfect genre of comedy. Instant favourite.Side note before I start, how fucking awesome are the ABC? Not only are they producing the best television content in Australia but they're doing a killer job in the transition from old to new media. Podcasting, online content, iView. Awesome. They continue to lead the way, in fact my second ever post 18 months ago said something similar. Anywho, in the show, Lawrence was looking at some techniques for picking up girls. One guy suggested the use of phonetic ambiguity, which is when you say something that can be interpreted as something else but more subtly.The example they used was the term "below me", which can sound like "blow me". So when you say to a girl about something being below you, she's apparently meant to drop to her knees. I'm struggling to see this actually work but more interestingly has it been done in marketing before?Or can you think of your own to use in a TVC or radio spot?...

07 September 2008

Posted at 18:21h in apple, dr horrible, ipod, karl pilkington, podcast, radiohead, ricky gervais, social media, steve merchant by

Just like the Apple iPod launched the MP3 market, The Ricky Gervais Show launched the podcast market and later the audio book market.For anyone who hasn't listened, it is well worth the $50 or so for hours and hours of entertainment. Originally launched as a free podcast, they have since commercialised it at a very cheap price and made millions from it. It turned from podcast to audio book and established two whole new markets along the way. "Podcast" became Word of the Year in 2005 and people are now starting to realise the potential behind audio books...

17 June 2008

Posted at 19:40h in facebook, gen y marketing podcast, generation y, jaffe juice, mitch joel, podcast, six pixels of separation by

Many of the podcasts I listen to on a regular basis have Facebook groups. Ones that immediately come to mind are Six Pixels of Separation, Jaffe Juice and Gen Y Marketing Podcast. But what is the point? The groups all seem dead. Julian Cole says they can be used to promote podcast episodes but I can't help but feel members of this group would already be subscribed. Similarly, these podcasts usually start or end with the same spiel in each episode. As regular listeners, surely we already know where to find you, how to contact you and have checked out the blog? This valuable content time and energy is wasted on a few potential new listeners. It seems like an incredibly outdated approach and almost mass media like. Why waste time preaching to the choir?...