26 March 2009 ABC’s Chosen Adventure
Side note before I start, how fucking awesome are the ABC? Not only are they producing the best television content in Australia but they’re doing a killer job in the transition from old to new media. Podcasting, online content, iView. Awesome. They continue to lead the way, in fact my second ever post 18 months ago said something similar.
Anywho, in the show, Lawrence was looking at some techniques for picking up girls. One guy suggested the use of phonetic ambiguity, which is when you say something that can be interpreted as something else but more subtly.
The example they used was the term “below me”, which can sound like “blow me”. So when you say to a girl about something being below you, she’s apparently meant to drop to her knees.
I’m struggling to see this actually work but more interestingly has it been done in marketing before?
Or can you think of your own to use in a TVC or radio spot?