11 November 2008 That Blogger Bloke
The campaign consists of a series of radio commercials informing listeners on the benefits of advertising websites through the radio. That statistic used in this campaigns is something along the lines of…
“Over 80% of people who hear a relevant radio commercial referring to a website have visited a website as a result.”
Why not spend that money on paying someone to monitor and engage with your brand’s online conversation?
On a side note, I’ve actually been meaning to blog about this for a while. But I never remembered to because I always heard the ad in the car It wasn’t until the Gen Y Marketing Podcast mentioned it while I was with my notebook that I remembered. Guess that just supports my argument.