Logo Logo Logo Logo Logo Logo
  • Home
  • About
  • The 8 Best Posts I’ve Ever Written

01 February 2009 The Internet Slums

Posted at 17:26h in /b/, 4 chan, community, memes, slums, something awful, viral by Zac Martin 5 Comments

A month back, JC wrote a post that inspired some digging. The topic was the Footscray of the Internet as I described it...

Read More


Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

Subscribe

I send an irregular email, about once a year, with stuff I’m working on or thinking about

Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

PIGS DON’T FLY © COPYRIGHT ZAC MARTIN