01 February 2009 The Internet Slums
The thing is, I’ve been around, not heavily involved, with a subset of the 4chan community for a number of years, long before social networking was even big. Over the years I’ve been subjected to many memes, most of which I probably didn’t even realise at the time were memes. I’ve seen the birth of some of these Internet phenomenons and possibly taken part in developing them into mainstream memes. It wasn’t until Julian’s post that I started thinking about the importance of this community on Internet culture, even more so about a possible marketing application.
Julian said there was too much to cover in one post, and I agree. So here I’m simply going to suggest you check out the two biggest slums on the Internet…
Both communities are incredibly strong, even if they are based entirely around the anonymous. After spending a fair bit of time in these slums over the past month, I can easily say they are the best and worst places on the Internet. They are social in a disgusting yet brilliant manner. And they are responsible for 90% of the memes on the Internet and have had an impact on culture many couldn’t comprehend.
So as marketers, how can we use these communities?