09 December 2007

Posted at 21:59h in affluenza, annie leonard, clive hamilton, mitch joel, story of stuff by

Mitch Joel just posted about an interesting mini series titled The Story Of Stuff With Annie Leonard.It raises some really good points regarding the consumption of products particularly the way in which we produce and dispose of these. But I could not overlook the rather negative view taken on us marketers."What's the point of an ad except to make us unhappy with what we have?" says Annie Leonard, portraying a rather naive and simplistic look at the most basic form of advertising. Some what conicidently, I just purchased Clive Hamilton's book Affluenza which I'll be sure to discuss upon reading....