19 March 2010 Keep Them Smiling
But what I’m slowing realising is there’s far too many reasons a remarkable idea might never see the light of day. Perhaps, as a result, this leaves us with teh campaigns we judge so harshly.
Not just the fact that it can all come down to one person but issues with legal, budget, timing etc.
At the end of the day, if the client is happy then the rest of us should be too.