05 May 2008

Posted at 21:13h in facebook, google, lexicon, trends by

I find tools like Google Trends and the recently launched Facebook Lexicon interesting. They're cool for a about twenty seconds while you run some quick searches but I have to wonder how useful they are? Sure, it tells you how much buzz is being generated around your keyword search but you can't tell if it's good or bad. There's no context what so ever around the results therefore making these tools rather useless. Unless someone can think of a practical application for them?...

05 May 2008

Posted at 00:44h in andy lee, chris lilley, hamish blake, logies, summer heights high by

...Not Chris Lilley. Some actress picked it up instead. In what was an incredibly long event, filled with shameless plugs by Nine Network, the biggest disappointment in Australian television history occurred when Chris Lilley was denied the Gold Logie for Summer Height's High. Even Hamish and Andy, comedic gold, seemed to swing and miss tonight. Perhaps they need to stick with their powerhouse radio show? The highlight was, lo and behold, Chris Lilley's Mr G performance. At least they recognised him (and good quality television) by awarding him the Most Popular Actor and Most Outstanding Comedy. Can't wait to see what he does next....

04 May 2008

Posted at 14:06h in batman, the dark knight by

My most anticipated movie of 2008 is The Dark Knight. I cannot wait to see it. What I've really enjoyed is the marketing strategy that's been used to promote the film, particularly their successful use of viral campaigning. The latest is a reel of footage given to contest winners that has been "vandalised" by the Joker. The Dork Knight immediately found its way onto YouTube here...

18 April 2008

Posted at 21:47h in andy lee, connex, grr, hamish blake, optus, shampaign, sprite, truth hunters by

The Grr campaign has been launched. I have no idea what its about but I like it although it does remind me of Sprite's Truth Hunter campaign. On one hand, the promotion is far better. They've been using Hamish and Andy by asking contestants to do things that make you go "Grr" for $1,000. One contestant had to get home wearing just his underwear. Another had to listen to the same song for two hours. I've also seen some clever print ads. On the other hand, I'm failing to see the brand tie in. There is a small Optus logo on the website but I'm really not seeing the connection. Perhaps its a shampaign with more to come soon...