The Gruen Effect

Julian Cole told me about The Gruen Transfer, a series about advertising soon to appear on ABC.

Looks really interesting, particularly after they’ve released some “commercials” for fake products promoting the show like this one



Particularly on a channel that does not run TVCs, they seem to have gained a few bit of attention. Even more interestingly, during the Logies every time Andrew Denton was shown he was holding a beer. Turns out he is the show’s producer and I managed to capture some shots from the event…
Is that… Gruen beer?


For a brand that rarely advertises, the ABC does a fucking good job of marketing.

No Comments
  • Julian Cole
    Posted at May 10, 2008 10:40pm, 10 May Reply

    ABC just kills it! When you put Triple J into that mix, I dont know how many other companies are marketing as well as them.

  • Peter Wagstaff
    Posted at May 11, 2008 12:42am, 11 May Reply

    Hey Zac… here’s my attempt at a mash-up on this one…

  • Zac Martin
    Posted at May 11, 2008 12:56am, 11 May Reply

    I just noticed that section on the website, following the footsteps of Cadbury’s Glass and a Half Full?

    That’s fantastic. Is there some kind of a prize?

  • Peter Wagstaff
    Posted at May 11, 2008 1:09am, 11 May Reply

    Yeah, gotta love user-generated content! No prize, just a chance for it to be shown on TV.

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