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22 April 2008 A Naive Market

Posted at 23:03h in another bloody water, bottled water, brand dna, nutrient water, reflections, vitamin water by Zac Martin 1 Comment

I've always found the bottled water market interesting. I never thought I'd find myself purchasing something you could just as easily get for free but now I do. Apparently it's a very competitive market. So competitive in fact, particularly in the flavoured water market, that...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

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