A Naive Market

I’ve always found the bottled water market interesting. I never thought I’d find myself purchasing something you could just as easily get for free but now I do.

Apparently it’s a very competitive market. So competitive in fact, particularly in the flavoured water market, that… well… you can see for yourself…


Two complete difference brands, Nutrient Water and Vitamin Water, yet so similar. The one thing I do like is the creative copy, although its not as clever as Another Bloody Water, which I’ve already blogged about.

But what I find most interesting about the bottled water market is the brand Evian. It’s either incredibly creative or just plain stupid, but if you spell Evian backwards you get… Naive. Perhaps I should reconsider my decision to purchase bottled water in future.

And on a side note, Stan, note the use of reflections in the first image.

  • Julian Cole
    Posted at April 23, 2008 4:39pm, 23 April Reply

    I really do not mind the reflection stuff..maybe it is just me!

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