another bloody water Archives | Pigs Don't Fly by Zac Martin

22 April 2008 A Naive Market

Posted at 23:03h in another bloody water, bottled water, brand dna, nutrient water, reflections, vitamin water by Zac Martin 1 Comment

I've always found the bottled water market interesting. I never thought I'd find myself purchasing something you could just as easily get for free but now I do. Apparently it's a very competitive market. So competitive in fact, particularly in the flavoured water market, that...

10 March 2008 Another Bloody Blog Post

Posted at 16:56h in another bloody water, axe, coca cola, coke, lynx by Zac Martin 0 Comments

I picked up a bottle of Another Bloody Water yesterday. What an incredibly creative product design. The labels is written extremely well and really plays on the idea that no one cares what brand of water they drink. I know I certainly don't, until now. Product design is important, even for those regular purchases and a little innovation can make all the difference. Its the reason I will buy the new slim can line of Coke. And its the same reason I've stopped purchasing Lynx because of their twisty top can. ...