23 November 2009

Posted at 22:30h in adnews, awards, bandt, campaign brief, marketing magazine, mumbrella, trade press by

Welcome to the 2009 Australian Marketing Trade Press Awards. As you've no doubt noticed, with the new year approaching trade press publications go crazy with their annual awards. Which isn't surprising really given this is an industry that places such importance on self recognition. Is it just me or does the whole concept of nominating yourself for an award seem odd? Or more so that you have to pay for it? But before I turn this into a rant about weirdly shaped trophies and unnecessary flight carbon emissions, I ask you; who will award the awarders? Said publications will recognise the best in the industry throughout 2009 in a multitude of categories, but none of which are Best in Trade Press. So with the little credibility I have, let the awards begin...