16 March 2009

Posted at 23:31h in consumers, free, gen y, igen, new media, user generated content by

In what seems like months ago, I raised a few questions on how Gen Y and iGen's consumed content. As one old bull kindly pointed out, it's easy to ask questions and not answer them. So how do you as a marketer, media producer or content creator get through to me? Simple. Using one of these new media business models, based on the concept of free or with microtransactions. Things like Dr Horrible and Clark and Michael are great examples. We, as Gen Y's and iGen's, are not going to pay more than what content is worth. And we've been brought up thinking that this content, especially digital content, is free or valued at only a few dollars. Most advertisers, content creators and media producers fail to see how this can be monetised, but the examples above show it's possible. That's how you get through to someone like me and still walk our profitable....

09 March 2009

Posted at 19:23h in brandstorm, fragrance, l'oreal, maybelline, perfume by

My blogging has been a little sporadic of late. And it's probably going to get worse before it gets better.I tend not to discuss too much personal stuff here hence why you're still waiting on your 7 Things, Nathan. But I suppose once in a while it doesn't hurt.While I've been busy writing articles for Marketing Mag, promoting the student union on campus, hitting the books at Uni, hitting the beer at Uni and loving my internship at Naked, the biggest time consumer (and most fun) has been working on L'Oreal's Brandstorm.Last Thursday, me and two mates presented to L'Oreal Maybelline in what was a Pre Case Study looking at Maybelline's first fragrance. We just received word that we've been selected for nationals in two months, up against five other teams. In that time we'll be working with McCann Erickson on a promotional strategy as well as a packaging agency developing the launch of Maybelline's first perfume.If we some how manage to blow their socks off, we head on to Paris. Excitement much?Anywho, any girls wanting to participate in some qualitative market research let me know. That is all. I love you. Each and every one of you. Not you Stan....

03 March 2009

Posted at 14:15h in tipping point, twitter by

Here it comes. The tipping point of Twitter.In the past week, two independent friends have told me they are signing up to Twitter. Both of them aren't tech or social media geeks. However, they are both extremely popular, very influential and both have a large following on Facebook.This was before Rove spoke about it on Sunday night.Twitter is about to go mainstream. Although when it does, I think you'll find its design flaw will cripple the social network....