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03 June 2009 The Moon Landing Conspiracy

Posted at 23:29h in esperanto by Zac Martin 3 Comments

Another article of mine in the recent edition of Monash Caulfield's student magazine, Esperanto. If you're interested, the coupon refers to the page of this article....

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28 May 2009 The Game

Posted at 12:35h in esperanto by Zac Martin 4 Comments

The latest piece of mine in the student magazine from Monash Caulfield, Esperanto. ...

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06 March 2009 Published Author

Posted at 20:53h in esperanto, facebook, published article, student magazine by Zac Martin 9 Comments

Although I hate traditional media, I sure was happy when I had my first article published. Here's my article from the highly credible student magazine at the Monash Caulfield campus, Esperanto. ...

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Pigs Don’t Fly is a blog about advertising and strategy. Zac Martin is a Group Planning Director at TBWA\Melbourne. Read more.

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Recent Posts
  • The problem with ROI
  • The job of advertising is not to sell
  • It’s better to be interesting than right
  • Don’t tell them how good you are. Tell them what you’re good for.
  • It’s too hard to be inclusive
  • Pray for Wear Out
  • State Schools’ Relief
  • Should ads punch you in the face, or slowly wear you down?
  • The single most important thing is being noticed
  • Don’t overthink it. Your consumers aren’t.
  • Turn non-buyers into buyers by finding what makes them different
  • You’re doing it wrong. Emotion doesn’t mean emotional.
  • Advertising is a waste. And that’s kinda the point.
  • Making Brands Matter
  • Not Every Brief is an Opportunity

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