16 March 2009 The Answers
We, as Gen Y’s and iGen’s, are not going to pay more than what content is worth. And we’ve been brought up thinking that this content, especially digital content, is free or valued at only a few dollars. Most advertisers, content creators and media producers fail to see how this can be monetised, but the examples above show it’s possible.
That’s how you get through to someone like me and still walk our profitable.