Experts, Specialists and Consultants

People hate when those three terms are thrown around, but I genuinely think there are people out there who could do a lot for your brand in the social media space. It’s a few others who are fucking it up for everyone else.

Not everyone working in social media marketing is a complete douche. ;]

  • Stan Lee
    Posted at February 13, 2009 12:28pm, 13 February Reply

    Well said Zac.

    What we’re seeing now is yet another internet goldrush. And guess what – there’s gold in them there social media hills.

    And as long as there are veins of gold to be mined there will be snake-oil salesmen coming along to take advantage.

  • Kate Richardson
    Posted at February 13, 2009 9:35pm, 13 February Reply

    Yep what he said

  • Jye Smith
    Posted at February 15, 2009 8:16pm, 15 February Reply

    I suddenly feel even better about my new venture. Hope I do you proud.

  • Renee Creer
    Posted at February 16, 2009 9:49am, 16 February Reply

    Sounds like you have been watching Deadwood Stan.

  • Ben
    Posted at February 16, 2009 11:09pm, 16 February Reply

    the only title i respect is ‘innovator’ … you know if someone calls themselves an innovator they are a pretty modest, hard working, humble operator

  • Morgan Coudray
    Posted at February 17, 2009 10:31am, 17 February Reply

    In relative terms YES… we are more knowledgable and profiecient than the majority of business owners. We’re experts and specialists.

    But if most of your readers are involved in social media then those words loose aaaallll value: meritocracy over expertocracy 😀

  • Matt Granfield
    Posted at February 17, 2009 5:56pm, 17 February Reply

    So who’s fucking it up then Zac? C’mon… Tell us what you really think you cheeky monkey!

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