What a great idea to use Ricky Ponting, Australia Cricket Captain, to head up your campaign. Dispite his inabilty to act, its an ideal celebrity endorsement to bring in to really boost your campaign. This is all fine and well, the problem I have is with the balls.

To receive your free ball you have to attend one of only a few events run in your State. And if you do attend, all you get is a ball? Even if I did make it out to one of these events for my freebie, I still wouldn’t consider using a Rexona product.

This one should never have left the ideas room.

Also worth checking out the hopeless ‘official’ Rexona website. Surely in this day and age of new media every brand needs its own webpage, particularly a big one like this.