12 January 2008

Posted at 17:55h in bongo, deviantart, facebook, google, monash by

When we use the Interweb, we surf naked. Nothing is left unseen and we lose our privacy in its entirety. There is an SMS service in Australia called Bongo (199BONGO) which can answer any question or tell you about any person, so it claims. Bongo's website says to have a massive data base, and after doing a check on me, I was somewhat surprised with the responding SMS...

11 January 2008

Posted at 22:19h in afact by

In case you missed it, the title of this post is sarcastic. In fact, I speak it fluently. Anyway, as I sat down to watch my newly purchased DVD, Knocked Up, it got me thinking. At the start of every movie is an anti piracy clip lasting about thirty seconds. You can see the Australian version here...

26 December 2007

Posted at 17:26h in fhm, julian cole, most contagious, nando's, the australian by

Like every marketing blog, article or podcast you've read or listened to lately, its time to reflect upon 2007. I have no awards to give out or predictions to make, but merely wanted to discuss the brilliant marketing of perhaps my favourite food chain; Nando's. There's so much going for these guys its hard to know where to start but what stands out most is their advertising. Whether its their commercials, print media or campaigns; they're all brilliant. Their website has just a few examples used in Australia. Their Nando's Fix Gum campaign was genius. Great word of mouth qualities and even more so when they gave away free gum at their stores. Check out the spot here...

22 December 2007

Posted at 18:30h in free prize inside, meatball sundae, purple cow, seth godin by

Whether you agree with Seth Godin's views or not, there is no doubt about the fact that he can write. This probably explains his rank as the best marketing blog on the net. I've being following it for a few months now, and recently purchased his book Free Prize Inside. I feel very out of league commenting, but I have on order Purple Cow and Meatball Sundae. If there's one thing you can learn from him, its the way he writes. Any new blogger, marketing or not, should follow his work just to gain as basic understanding of the best practice when it comes to blogging. Whether this is to keep it simple, short and to the point or the importance of regular but relevant content. It's certainly going to change the way I blog. ...

13 December 2007

Posted at 14:14h in con starvos, marketers, marketing by

As I finish my first year of a marketing degree, I come to realise I'm working towards a career where I'll be hated. Marketers are in the same league as used car dealers, lawyers and police officers when it comes to their public image.Dr Con Starvos in this month's Marketing (December, 2007) summed it up perfectly when he said "The childhood obesity crisis is still being blamed on marketers, who are also taking the heat for making children anorexic and image conscious".Why can't we marketers market our profession a little more successfully?...

09 December 2007

Posted at 21:59h in affluenza, annie leonard, clive hamilton, mitch joel, story of stuff by

Mitch Joel just posted about an interesting mini series titled The Story Of Stuff With Annie Leonard.It raises some really good points regarding the consumption of products particularly the way in which we produce and dispose of these. But I could not overlook the rather negative view taken on us marketers."What's the point of an ad except to make us unhappy with what we have?" says Annie Leonard, portraying a rather naive and simplistic look at the most basic form of advertising. Some what conicidently, I just purchased Clive Hamilton's book Affluenza which I'll be sure to discuss upon reading....