Bongo’s website says to have a massive data base, and after doing a check on me, I was somewhat surprised with the responding SMS…
“Bongo knows that Zac has a very dirty sense of humour, he has never been much of a morning person and he will be coming into money this year.”
My Facebook page would reveal the first two points in the message, that is if they weren’t generic. And as to coming into money this year, the Monash University Scholarship page reveals that I’m expecting a payment in a few months.
The key note here is not that your information is available but rather how quickly it can be accessed.
At the start of every movie is an anti piracy clip lasting about thirty seconds. You can see the Australian version here…
The geniuses behind this campaign (notice the sarcasm again) are targeting the wrong people.
Why would you punish law abiding citizens, more importantly, your loyal customers?
I expected so much more… but that quick brown fox may yet jump the lazy dog. If you go to the website, you need a username and password to get in. Is this a mistake on the website design or something incredibly brilliant to get blogger’s like myself talking? It certainly would help fight the boredom trying to crack the puzzle.
Failed campaign or mystery in the works?
Edit: Turns out it was somewhat of a failed campaign. The website was launched prematurely and the video was not approved by Mozilla. The website has since had restricted access placed over it, but perhaps they could still turn this into something?
There’s so much going for these guys its hard to know where to start but what stands out most is their advertising. Whether its their commercials, print media or campaigns; they’re all brilliant. Their website has just a few examples used in Australia.
Their Nando’s Fix Gum campaign was genius. Great word of mouth qualities and even more so when they gave away free gum at their stores. Check out the spot here…
A similar campaign was run last year with Nando’s Fix Patches. Whether its in the newspaper or on display in their restaurants, their print ads are also always witty or funny, most importantly highly talkaboutable. Recently FHM ran a free poster giveaway through Nando’s which I wrote in for. I received a letter in the mail saying “We know its not as good as the chick on page 29, but we thought you may like a meal on us!” with a free meal voucher attached. The note was hand written.
I’m looking forward to Nando’s’ marketing campaigns throughout 2008.
If there’s one thing you can learn from him, its the way he writes. Any new blogger, marketing or not, should follow his work just to gain as basic understanding of the best practice when it comes to blogging. Whether this is to keep it simple, short and to the point or the importance of regular but relevant content.
It’s certainly going to change the way I blog.
Dr Con Starvos in this month’s Marketing (December, 2007) summed it up perfectly when he said “The childhood obesity crisis is still being blamed on marketers, who are also taking the heat for making children anorexic and image conscious”.
It raises some really good points regarding the consumption of products particularly the way in which we produce and dispose of these. But I could not overlook the rather negative view taken on us marketers.
“What’s the point of an ad except to make us unhappy with what we have?” says Annie Leonard, portraying a rather naive and simplistic look at the most basic form of advertising. Some what conicidently, I just purchased Clive Hamilton‘s book Affluenza which I’ll be sure to discuss upon reading.