18 February 2008

Vary Your Vernacular is a small intermittent series designed to increase one’s vocabulary relating to all things Web 2.0.

sneezer

n. sneeze·er
Coined by Seth Godin, he defines it as “someone of influence in the community that spreads the word about a product or service”. Bascially, if a viral campaign is spread like a virus, then a sneezer is the person who spreads it.


flog

n. flog
A portmanteau of the words fake and blog, usually found when a brand fails to be transparent with a negative outcome. Perhaps one of the best known examples was Sony‘s All I want for Xmas is a PSP which significantly backfired when revealed.


word of mouse

n. word of mouse
The Web 2.0 version of word of mouth with the ability to spread much faster via the Interweb.


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+ Vary Your Vernacular I

Posted by Zac Martin

16 February 2008

I know I go on and on about Google but its simply because they have such a great product. And we all know marketing is more than just advertising and promotion. Here’s an interesting feature I stumbled across in the Herald Sun.

1. Go to Google
2. Type “find chuck norris”
3. Click I’m Feeling Lucky
4. Enjoy what is one of the greatest Chuck Norris Facts ever.

Having a sense of humour only further adds to an already remarkable product.

Posted by Zac Martin

15 February 2008

So we’re now a couple of weeks into Rexona‘s Million Ball Mission and I still don’t like it.

What a great idea to use Ricky Ponting, Australia Cricket Captain, to head up your campaign. Dispite his inabilty to act, its an ideal celebrity endorsement to bring in to really boost your campaign. This is all fine and well, the problem I have is with the balls.

To receive your free ball you have to attend one of only a few events run in your State. And if you do attend, all you get is a ball? Even if I did make it out to one of these events for my freebie, I still wouldn’t consider using a Rexona product.

This one should never have left the ideas room.

Also worth checking out the hopeless ‘official’ Rexona website. Surely in this day and age of new media every brand needs its own webpage, particularly a big one like this.

Posted by Zac Martin

06 February 2008

This clearly isn’t going to be the greatest blog post ever. In fact, its probably far from it but I’m allowed to make such claims because it’s only mere puffery. Those unfamiliar with the term should check out the Facebook group The Carbolic Smoke Ball Cured My Cold.


So when Skins claimed that they “don’t pay elite athletes to wear” their sports gear, they were using the same thing. Apparently the ACCC isn’t aware that consumers aren’t idiots.

Contrary to popular belief, people don’t believe everything we tell them.

Posted by Zac Martin

21 January 2008

The story of Corey Worthington and his infamous party made front page on the newspaper. Soon after this media interview became viral, quickly reaching the top ten over at Video Viral Chart.

Merely hours after this story exploded on the interweb, slapcorey.com was launched. What better way could Vivo Group market themselves than through what they claim to do best?

At more than 500,000 hits, I’d say this is a great example of UNM2PNM.

Posted by Zac Martin

12 January 2008

When we use the Interweb, we surf naked. Nothing is left unseen and we lose our privacy in its entirety. There is an SMS service in Australia called Bongo (199BONGO) which can answer any question or tell you about any person, so it claims.

Bongo’s website says to have a massive data base, and after doing a check on me, I was somewhat surprised with the responding SMS…

“Bongo knows that Zac has a very dirty sense of humour, he has never been much of a morning person and he will be coming into money this year.”
People who know me fairly well would say this is quite surprisingly true. This ex employee claims that is it simply done with a Google search. A quick search through social networking, work, school, university and clubs etc. could reveal such information.

My Facebook page would reveal the first two points in the message, that is if they weren’t generic. And as to coming into money this year, the Monash University Scholarship page reveals that I’m expecting a payment in a few months.

The key note here is not that your information is available but rather how quickly it can be accessed.

Posted by Zac Martin

11 January 2008

In case you missed it, the title of this post is sarcastic. In fact, I speak it fluently. Anyway, as I sat down to watch my newly purchased DVD, Knocked Up, it got me thinking.

At the start of every movie is an anti piracy clip lasting about thirty seconds. You can see the Australian version here…

 

 

Now as I sit down to enjoy this movie, which I’ve purchased with my hard earned money, I’m confronted with this. You see the same thing at the cinemas, shortly after purchasing your ticket.

The geniuses behind this campaign (notice the sarcasm again) are targeting the wrong people.

Why would you punish law abiding citizens, more importantly, your loyal customers?

Posted by Zac Martin

08 January 2008

Mozilla Firefox have launched their latest campaign; Fight Against Boredom via this video…

 

 

Last time, I commented on what a great campaign Mozilla ran but this time I feel differently. The video here is lacking. It looks cheaply done, isn’t funny, controversial or even interesting. With the exception of Chocolate Rain weblebrity, Tay Zonday, the clip doesn’t have anything that gives me the urge to spread this so called viral.

I expected so much more… but that quick brown fox may yet jump the lazy dog. If you go to the website, you need a username and password to get in. Is this a mistake on the website design or something incredibly brilliant to get blogger’s like myself talking? It certainly would help fight the boredom trying to crack the puzzle.

Failed campaign or mystery in the works?

Edit: Turns out it was somewhat of a failed campaign. The website was launched prematurely and the video was not approved by Mozilla. The website has since had restricted access placed over it, but perhaps they could still turn this into something?

Posted by Zac Martin