16 March 2009

In what seems like months ago, I raised a few questions on how Gen Y and iGen’s consumed content. As one old bull kindly pointed out, it’s easy to ask questions and not answer them.

So how do you as a marketer, media producer or content creator get through to me? Simple. Using one of these new media business models, based on the concept of free or with microtransactions.

Things like Dr Horrible and Clark and Michael are great examples.

We, as Gen Y’s and iGen’s, are not going to pay more than what content is worth. And we’ve been brought up thinking that this content, especially digital content, is free or valued at only a few dollars. Most advertisers, content creators and media producers fail to see how this can be monetised, but the examples above show it’s possible.

That’s how you get through to someone like me and still walk our profitable.

Posted by Zac Martin

09 March 2009

My blogging has been a little sporadic of late. And it’s probably going to get worse before it gets better.

I tend not to discuss too much personal stuff here hence why you’re still waiting on your 7 Things, Nathan. But I suppose once in a while it doesn’t hurt.

While I’ve been busy writing articles for Marketing Mag, promoting the student union on campus, hitting the books at Uni, hitting the beer at Uni and loving my internship at Naked, the biggest time consumer (and most fun) has been working on L’Oreal’s Brandstorm.

Last Thursday, me and two mates presented to L’Oreal Maybelline in what was a Pre Case Study looking at Maybelline’s first fragrance. We just received word that we’ve been selected for nationals in two months, up against five other teams. In that time we’ll be working with McCann Erickson on a promotional strategy as well as a packaging agency developing the launch of Maybelline’s first perfume.

If we some how manage to blow their socks off, we head on to Paris. Excitement much?

Anywho, any girls wanting to participate in some qualitative market research let me know. That is all. I love you. Each and every one of you. Not you Stan.

Posted by Zac Martin

06 March 2009

Although I hate traditional media, I sure was happy when I had my first article published. Here’s my article from the highly credible student magazine at the Monash Caulfield campus, Esperanto.
Posted by Zac Martin

03 March 2009

Here it comes. The tipping point of Twitter.

In the past week, two independent friends have told me they are signing up to Twitter. Both of them aren’t tech or social media geeks. However, they are both extremely popular, very influential and both have a large following on Facebook.

This was before Rove spoke about it on Sunday night.

Twitter is about to go mainstream. Although when it does, I think you’ll find its design flaw will cripple the social network.

Posted by Zac Martin

23 February 2009

It’s not often I disagree with then Gen Y Marketing Podcast boys, but today I have to. Here’s the campaign in question…

 

 

I think this is amazing. Jake, Paul and Nat don’t agree.

Take into account the most important factor here, the objective of the campaign. It’s not targeting victims, or even offenders. It’s for everyone else. The purpose of this campaign is to raise awareness. Being controversial does that. But more so, if you feel put off by this campaign, that’s exactly how you should feel. You should be disgusted by sexual abuse, and this ad portrays that perfectly.

Finally, a Pick of B&T’s that I agree with.

Thoughts?

Posted by Zac Martin

19 February 2009

The year television will die.

I know Ben loves it when I make claims like this but here’s why…

+ The current older generation will pass on and their media consumption habits will go with them.

+ The next age bracket down has been through computing and Internet introduced into mainstream life. Having already gone through this change, a small portion of this generation will be more likely to again adapt their behaviours.

+ The next generation, probably looking at young Gen X’s and old Gen Y’s will be the most resistant to this change and will suffer the most with television’s death, although their own won’t be too far off.

+ Young Gen Y’s and iGens will change their behaviour or will have grown up with television already playing a very little role in their life.

Check back in 25 years and if I’m wrong I’ll give 5% of my print media start up to who ever comments here first.

Posted by Zac Martin

13 February 2009

People hate when those three terms are thrown around, but I genuinely think there are people out there who could do a lot for your brand in the social media space. It’s a few others who are fucking it up for everyone else.

Not everyone working in social media marketing is a complete douche. ;]

Posted by Zac Martin

09 February 2009

I was cleaning out some of my old files and discovered this…
As Captain Barbossa once said, “The code is more what you’d call guidelines than actual rules.”
Posted by Zac Martin