18 May 2010 Selling To Clients Not Consumers

Advertising is a B2B service.

Discuss.

Posted by Zac Martin
No Comments
  • Mike
    Posted at May 18, 2010 3:44pm, 18 May Reply

    You sell to whoever pays your bills.

  • Wags
    Posted at May 18, 2010 9:31pm, 18 May Reply

    Looks like Zac's an agency boy now!

  • Stan Lee
    Posted at May 19, 2010 12:06am, 19 May Reply

    Follow that methodology and you'll go far in this business.
    Sadly at the end of your career you will have very little great work to show for all your effort.

  • Nudge Marketing
    Posted at May 19, 2010 9:37am, 19 May Reply

    This post makes me a little sad.

  • Zac Martin
    Posted at May 19, 2010 10:13am, 19 May Reply

    @ Nudge Marketing

    Feature discussion. Boom.

  • Daniel Oyston
    Posted at May 24, 2010 9:33am, 24 May Reply

    Selling advertising services and creative is B2B. The advertising itself is B2C (unless you offer B2B products/services)

  • Anonymous
    Posted at May 25, 2010 2:51pm, 25 May Reply

    Depends on what you want to be known for;

    Bending over for your clients 'dreams', or

    Creating meaningful, consumer-centric campaigns.

    Who's your daddy?

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