22 September 2009 Bugged By Banner Ads?
Here's an animated banner ad I've been seeing a lot on Facebook lately...
13 September 2009 10 Things I Hate About Marketing
There's a lot I hate about the marketing industry. I hate...
11 September 2009 Ignore The Basics
[caption id="attachment_1043" align="aligncenter" width="374"] Zac and Russel. I'll probably photoshop Todd in later.[/caption] I was at an event on Wednesday night where Russel Howcroft from GPYR, although perhaps more commonly known from The Gruen Transfer, spoke. Talking to a bunch of students about to graduate and looking for jobs, he made one particular point that I thought was quite interesting. Now I'm paraphrasing here but a small part of his speech went something like this...
09 September 2009 A Teen No More
Today I celebrate my twentieth birthday. What a personal branding crisis! This means I can no longer play up the whole "young naive teenage blogger who doesn't know what he's talking about" card. I suppose "young naive twenty something blogger who doesn't know what he's talking about" works too. Although it just doesn't have the same ring to it....
04 September 2009 New Media Beers Melbourne
Last night myself, Lucio and Simon were sharing a beer or two (actually Simon was drinking wine but let's not complicate things). We decided that it wouldn't be a bad idea to do it maybe a couple times a year, and with more people. So here are the deets...
30 August 2009 A New Religion
Here's two things I've recently heard myself saying in regards to Twitter...
27 August 2009 G&T And BadNews
My last post about the marketing trade press caused quite the stir. I suppose you could call this the sequal. Dear Tim Addington and Matt Porter, I am subscribed to both your magazines, B&T and AdNews respectively. And I have a problem, I sincerely hope you can help. But before we get started; Timbo, I must admit I was disappointed you failed to reply to my last letter. Matt, I hope you see this as an opportunity to one up yourself on your rival by dropping a comment below. And just so you don't feel left out Kylie Flavell, I have no complains about Marketing Magazine today. Anyway bros, included in my subscription to your magazines, I receive a daily email updating me on what's what in the industry. This is how the daily routine usually goes...
25 August 2009 Poke Zach Martin
A month ago I changed my name officially on Facebook from Zac Martin to Zach Martin. I tried to change it to Sir Zac Martin but they wouldn't let me. Interestingly, just one day after I changed it I found this article about a girl who had changed it and Facebook wouldn't let her revert it. So yeah...
23 August 2009 Rarely Seen Service
When I first started this blog almost two years ago, I decided to not enable subscription by email, only RSS. I'm not sure why, but I think that's what all the kids were using at the time so I should too.But it turns out some ridiculously small figure like only 5% of people actually know what RSS is, let alone actually use a Reader. So three months ago, I turned on email subscriptions. And in that time I've had 15 people subscribe using that service. May not seem like many, but that's 15 people who I wouldn't have had otherwise. Not bad for less than five minutes work setting it up.And the best part is, everything is much more customisable with email subscribers, and you can actually see the list of people subscribed.So some advice, bloggers of young and old, turn on your email subscription service....